Commons | Why Facebook believes in the chatbots
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Why Facebook believes in the chatbots

It’s been a month since Facebook launched its chatbot platform for Messenger and there are currently about 10000 of these on the way.

The bet was a risky one, being the first may have more risks than advantages, but Facebook had it clear: although their competitors are developing products over this technology, they are far from their long term proposal. At the end there is a new market in which to difference from the apps ecosystem, dominated and monopolized by Google Play and iTunes.

We could say that the new bot-markets are the messaging platforms themselves, and as Mark Zuckerberg said at the F8, they have good conditions to globalize the interactions of the users (and business) in their network.

 

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In the coming months we’ll see which platform will contain the largest number of chatbots and who shall possess the hegemony of the technological field, but considering the early-signals, the environment on Facebook is ideal.

Facebook Messenger has about 900 million users, 11% of the world population, and volume of interaction amounts to 45K millions of messages per day. All this supported by a base of millenians that cup 35% of the use of the app. A perfect field of recruitment for the 50 million businesses, 15 of them with a large volume of users, that are looking to be more customer-centric. The fact that an average user will spend a total of 45 minutes of daily messaging platforms positions Facebook in the pole position to generate a global customer service.

So, basically, launching firsts means testing first and gaining traction first, critical issues once other pains like critical mass are already covered.

 

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On the other side, chatbots make a lot of sense and Facebook obviously knows this. They might not be great nowadays, and sci-fi has told us another story, but they are convenient, useful and cost-effective. They will be definitely a great channel from which to receive invoices or cool content, access to product catalogs or communicate with empathic virtual assistants. All this by something as mundane as writing a text message.

We do not know if Facebook will get to globalize the market for sure, but as its CEO Mark Zuckerberg said:

Instead of building walls we can help build bridges. Instead of dividing people we can connect people. We do it one person at a time, one connection at time. That’s why I think the work we’re doing together is more important than it has ever been before“.

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